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Marketing & salesNewFree
Contagious (STEPPS)
Engineer word-of-mouth and virality with the STEPPS framework.
Part of Book skills by @wondelai ↗Applies Jonah Berger's STEPPS (Social Currency, Triggers, Emotion, Public, Practical Value, Stories) to make things people share.
What it does
- Designs content people actually share.
- Builds virality with the six STEPPS drivers.
How to install (2 minutes)
- 1Download the .zip and unzip it — you’ll get a folder called contagious.
- 2In the Claude app: open Settings → Capabilities → Skills, choose Add / Upload, and select the folder (or the .zip).
- 3In Claude Code: drop the folder into your project’s .claude/skills/ directory, then type /skills to confirm it loaded.
- 4That’s it — the skill activates on its own when it fits what you’re doing.
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