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Marketing & salesNewFree
Marketing Psychology
Apply the behavioral science of why people actually buy.
Part of Marketing skills by @coreyhaines31 ↗Marketing Psychology brings mental models and behavioral science into your marketing — anchoring, social proof, loss aversion, and the cognitive biases that drive decisions. It helps you understand why people buy and apply those principles ethically to your copy and offers.
What it does
- Applies persuasion principles and cognitive biases to marketing.
- Explains why people buy — and how to ethically nudge them.
- Sharpens copy, offers, and pages with behavioral science.
How to install (2 minutes)
- 1Download the .zip and unzip it — you’ll get a folder called marketing-psychology.
- 2In the Claude app: open Settings → Capabilities → Skills, choose Add / Upload, and select the folder (or the .zip).
- 3In Claude Code: drop the folder into your project’s .claude/skills/ directory, then type /skills to confirm it loaded.
- 4That’s it — the skill activates on its own when it fits what you’re doing.
Want to get the most out of your new skill?
Inside Hands-On AI Club we show you exactly how to use skills like this in real work — with step-by-step courses and a community to help you.