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Product Marketing Context

Build the product-context doc that makes all your marketing sharper.

Part of Marketing skills by @coreyhaines31

Product Marketing Context helps you create and maintain a product marketing context document — who it's for, what it does, how it's positioned — the foundation that makes every other piece of marketing more accurate.

What it does

  • Builds a clear product marketing context document.
  • Captures positioning, audience, and value in one place.
  • Makes every other marketing task sharper and faster.

How to install (2 minutes)

  1. 1Download the .zip and unzip it — you’ll get a folder called product-marketing.
  2. 2In the Claude app: open Settings → Capabilities → Skills, choose Add / Upload, and select the folder (or the .zip).
  3. 3In Claude Code: drop the folder into your project’s .claude/skills/ directory, then type /skills to confirm it loaded.
  4. 4That’s it — the skill activates on its own when it fits what you’re doing.

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